Cannes Lions
CRAVEROLANIS, Buenos Aires / HITACHI / 2008
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In the spot we see a cat sitting in front of a microwave. He is looking at a plate with food that is getting warm inside the microwave, he seems to be curios about it. The plate keeps twisting inside this electric device, until the finishing bell rings.When this happens, the cat opens the door and touches the food with his paw. Then he closes the door, and continues warming up the food for a few more seconds, while he keeps staring at it.
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