Hitachi Kashikoi 5400i Air-conditioner’s iSee Technology provides equal cooling to all, no matter where that person is in the room. We chose the act of giving a massage to show how people are being made to feel comfortable. And to highlight the idea of equal comfort, we had the massage giver as well as the message receiver giving each other the perfect massage, in a hilarious way.

The funny illustration style helped exaggerate the expressions on each character to the maximum, making them quirky and helping them to stand out.

We chose indoor posters as our medium. These are cost effective to create, and can be put up in places which will give it maximum contact with the potential customers.

Touch points are big multi-brand electronics dealerships and lift lobbies in malls, as well as neighbourhood shops across the country to connect with potential customers who are going buy ACs for the summer.

Dealerships across India reported a 23% increase in inquiries about the Hitachi Kashikoi 5400i ACs, especially about the new iSee Technology.