The new coding format of adding audio to images was created inside the client´s platform, giving the online images search a new meaning.

The campaign was meant to reach an editorial target and creative fields in Spain, and position the brand back into target's mind. The number of image downloads during the campaign went up more than 300% but more importantly, it generated a huge media coverage, discussing not only the polemic campaign theme, but especially the innovation and originality of the new format, and all the possibilities it could bring to that image bank business. The client is already encrypting Geographical and historical references on their images, as well as photographers' outputs and extra content, and therefore, increasing interest in their product.