In the conservative society of Indonesia, 8 out of 10 cases of domestic violence went unreported. Victims or their family often turn a blind eye to avoid shame. Kapal Perempuan, an NGO for the Advancement of Women's Rights, wants to put an end to this.

In Facebook, with more than one photo uploaded, the photos will appear cropped unless clicked upon. With this, Kapal Perempuan partnered with popular local bloggers to create a series of photos that depict heinous acts of violence against women, but hidden unless 'revealed' by a smart use of Facebook photo uploading feature. Once revealed, the message reads "The more you hide, the worse it will get. Stop the violence, call 012-7988875.”