In Facebook, with more than one photo uploaded, the photos will appear cropped unless clicked upon. With this, Kapal Perempuan partnered with popular local bloggers to create a series of photos that depict heinous acts of violence against women, but hidden unless 'revealed' by a smart use of Facebook photo uploading feature. Once revealed, the message reads "The more you hide, the worse it will get. Stop the violence, call 012-7988875.”

In Facebook, with more than one photo uploaded, the photos will appear cropped unless clicked upon. With this, Kapal Perempuan partnered with popular local bloggers to create a series of photos that depict heinous acts of violence against women, but hidden unless 'revealed' by a smart use of Facebook photo uploading feature. Once revealed, the message reads "The more you hide, the worse it will get. Stop the violence, call 012-7988875.”

The photos went viral instantly, appearing on countless of fan’s timeline. Numerous influential bloggers shared and gave positive reactions to the campaign in the first month. With a small budget and innovative use of Facebook, we managed to create a big impact in domestic violence awareness. Kapal Perempuan received more phone calls from victims and family asking for help and advices than ever.