Cannes Lions

Hieratic Gaze

ANTFOOD, New York / AEG / 2017

Case Film
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Overview

Entries

Credits

OVERVIEW

Description

Hieratic Gaze begins in the primal sea of evolution and consciousness. Abstract, generative particles surge around us in the dark to the rhythm and sound of deep, peaceful breathing as we float in an ambient soundscape. Gradually, the sound becomes tinged with a spatial quality as the lights begin to raise on this, the first day of our waking existence. We find ourselves in a huge womb-like cavern.

Execution

We created a custom, ambisonic workflow to place sound in 38 speakers throughout the 70-foot dome. To achieve this 3rd order ambisonics spatialization, we created a smaller scale prototype we built out in our studio, in order to compose and mix in this unprecedented format.

Outcome

Hieratic Gaze was heralded as a highlight of the weekend, warranting hour-long lines, and receiving coverage from top media outlets. This was especially great as we were able to use this technology to compete with big named artists performing at the Panorama Music Festival. We were able to reach and engage with 400 festivalgoers at a time, which impacts the overall knowledge of 3D/immersive audio tremendously.

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