Create a visitor centre for the Austrian Voestalpine Steel Group that features steel as a material and conveys knowledge about its processing up to the finished product as well as about the Voestalpine Group.

Visitors first experience an oversized »crucible« flooded with pulsating light, in which abstracted atoms of iron are seemingly in suspension: 80 chrome-plated steel spheres, with a diameter of up to 2.5 m, enveloped by a 700 sqm LED mantle. The manifold reflections of the mantle in the spheres and of the spheres among themselves blur the boundaries between solid structures and light projections. Some of the spheres are truncated and interactively illustrate the world of steel. In the tower section of the building, the emphasis is on knowledge: A vertical conveyor belt runs through the levels, transporting steel exhibits.

Give some indication of how successful the outcome was in the market:The Voestalpine Stahlwelt engages visitors in a fascinating multimedia production and effectively conveys the competency of the company.