The event aimed to strengthen the brand’s core values; high performance fabrics that guarantee to keep you dry. We created a competition with five checkpoints from the top of the mountain to the village. Each checkpoint included a different type of challenge symbolizing the brand’s characteristics: precision, agility, strength, stamina, knowledge. To be able to win the final prize, a trip with the Gore-Tex trimaran, you collected point at each checkpoint and/or purchased Gore-Tex products.

After the campaign a measurement was conducted with the participants: 95% unaided awareness of who the sender was. 94% believe that Gore-Tex Challenge is a very good way to promote the brand. 66% believe that the breathing and water proof capacity makes Gore-Tex unique. Sales increased with 17%.