Spikes Asia

CURV Challenge

INNOCEAN WORLDWIDE, Seoul / SAMSONITE / 2017

Presentation Image
Film
Case Film
Presentation Image
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Background

A free-fall test was conducted to prove and promote its light and durability. The 1.7kg super-light carrier was taken up in the air with balloons, and was dropped to introduce its innovative new material.

Description

A free-fall test was conducted to prove and promote its light and durability. The super-light carrier was taken up in the air with balloons, and was dropped after it hit the target altitude to introduce its innovative new material.

Execution

The video is was released worldwide since Apr. 2017 via various online channels including the client’s official website, YouTube, and other global social networks, and is gaining continuous exposures until now.

Similar Campaigns

12 items

Threads

THE MARKETING STORE, London

Threads

2021, ADIDAS

(opens in a new tab)