We created a notebook (or as we like to call it, a ‘Play Book’) that was distributed free with every Soypower pack. Our unique 'Play Book' had sports ball patterns on the back of each page. Once the page was used, you could tear it out, crumple it and voila! What you got is a paper football, basketball or tennis ball - fun to play with and perfect for kids to take a sports break.

The Soypower ‘Play Book’ became a great hit among kids. And parents loved the idea, resulting in almost a 30% spurt in Soypower’s sales. So much so that we ran out of ‘Play Book’ stocks and had to go in for a reprint within 4-5 weeks of it being issued.