Situation:

In Taiwan, giving customers reward points is one of convenience store chains' favorite marketing methods, and lets customers redeem the points they obtain from purchases for rewards.

Brief:

However, according to statistics, 50% reward points are never redeemed.

Obective:

How to increase the reward points use rate is therefore currently an urgent task.

? Use of an app to create a "new" points accumulation mechanism letting reward points be used directly for charitable causes in addition to being redeemed for rewards.

? Video -"Reward points can also support charity" short video, which will also help create a nation-wide movement.

? After the video is available online, it will be paired with community interaction, which will provide an easy-to-use introduction to point donation steps (four-panel comic)

? Various offline products will provide reminders to in-store customers: "Reward points can also support charity" for an O2O effect