According to the study "exercise in solid organ transplantation" from the University of Copenhagen; High intensity physical activity in transplant patients prevents the body from rejecting the new organ, improves its functioning and increases life expectancy.

That was our starting point, because in this campaign the messenger is as important as the message.

We took a group of transplant patients and train them with the help of Edwin Vargas (the best triathlete in Colombia) and the Gatorade Sports Science Institute, so they would be fit to run and finish an IronMan 70.3.

Every step of the training program would be documented to afterwards create a training program for every transplant patient in Colombia.

First we needed to found the right people for the JOB.

Once we had them, we started to train them with the help of Coach Edwin Vargas (the best triathlete in Colombia and one of the best in the world), every step of the training was being documented and posted on our social media channels along with the life stories of each and every one of the transplant athletes.

these videos were put together with tips and comments from Edwin Vargas so other transplant patients could train themselves.

Before the competition we knocked on the door from ACTO (Colombian Association of organ transplants) to convinced them to adopt these training program as part of their recovery program.

Finally the big day came, our athletes gave their all and managed to finish the IronMan 70.3 in Cartagena, while the media from all over the world was watching

These group of "transplant triathletes" became leaders of a movement that inspires other transplant patients to engage in physical activity. They have been invited to many shows and talks all over the country.

The media from Colombia and the world followed the story and took the message everywhere.

health organizations like the ACTO and the government now officially promote high intensity training in patients with their condition.

The Gatorade Training Program for Transplant Patients is now helping more than 450 new patients and it gets more and more popular between doctors in Colombia.