Indian parents put far greater importance, focus and pressure on academic achievement than over any other facet of their children’s development. Education is a destiny changer and the surest way to elevate the social status of the family.

Every year millions of young Indians apply for admission to India’s top educational institutes who can admit only a very limited number of applicants, numbering in the thousands.

This huge demand-supply skew, forces to parents put unbearable pressure on their kids to excel to create a brighter future for the entire family.