A crucial part of the idea was to generate maximum conversation and to get people to know about Visa’s new acceptance location. So Visa introduced the “High Speed Sushi-Go-Round Quiz”, a series of online quiz films where people tested their sushi-selecting skills by quickly

identifying what kind of sushi flashed on screen. At the end of each quiz, Visa revealed that selected sushi chains now started to accept Visa and surprised the audience. This would challenge conventional thinking by showing that, thanks to Visa, sushi dining and its payment had just got

SWIFTER than ever before.

Five quizzes of varying difficulty were launched just before Japan’s “Conveyor Belt Sushi Celebration Day” (November 22nd, 2015). The quiz started with straight-forward answers and gradually got harder as answers became trickier to fool people who thought they could get it easily. This was guaranteed to make people think twice, but in an entertaining way. The quizzes were distributed through Visa’s YouTube channel and website. These were amplified by Facebook sponsored posts and promoted tweets. In order to fuel conversation on Visa’s new

acceptance and get people to respond effectively to the films, a press release was issued to acquire huge coverage across online news outlets and TV programs.

With close to a million views in a month, the quiz was widely covered by local TV programs and online media around the world, generating significant amounts of social engagement and conversations. And, importantly, Visa could also open discussions with more conveyor belt sushi

restaurants chains. The nominal budget – 1.5 million JPY - saw a return of over 30 million JPY worth of free media coverage. Visa effectively spread the news of their newest acceptance locations – high speed payment for a high speed meal.