How could Visa Europe turn its monthly online publication into an informative, yet compelling must-see material? The answer lay in the April 2005 relaunch of Visability, a monthly magazine delivered purely through Flash technology. Animated images and photography accompany crisp copy, with simple indexing, page turning and navigational devices allowing instant access to a broad range of content. Users can personalise their experience, choosing from a library of backdrops and matching sound effects. Crisp, clean and highly interactive, the format has breathed new life into Visability, providing the technological platform through which to deliver news, information, briefings and lighter content.