We wanted to tell the full, vibrant history of the brand from its inception and convey how the positive energy, bravery and commitment of the Virgin mother brand will be applied to banking - from records to spaceships; balloons to trains.To achieve this, we produced the first ever 270-degree fully immersive 3D projection-mapping event, kicked off by Sir Richard Branson. 16 giant projectors worked seamlessly to create a stunning 3D effect using all 3 walls of Senate House. We had people ducking as planes skimmed their heads, reaching out to touch the balloons and jumping from the path of the train.

The Projection Mapping has been an incredibly efficient part of the campaign to date, when compared to other media. Adding to the equation the ‘depth of engagement’, you could argue the projection was the wisest investment on the plan.The official YouTube video has over 472,000 views and counting. Including the amateur content filmed by those in attendance it has over half-a-million hits. Not bad for a brand entering the world of dusty old banking, hey? As for the impact on the Virgin Money business? Well, from the day the projection went live, we have beaten every single month’s targets.