Cannes Lions

HIGHER M-PACT

VML, Kansas City / HIGHER M-PACT / 2013

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The website for the Kansas City-based not-for-profit organization Higher M-Pact shows how it transforms high-risk urban youth, the kids that society thinks are a hopeless cause, into the leaders of tomorrow. The story comes to life through a unique home page that scrolls up instead of down,

symbolizing how Higher M‑Pact raises hope for the youth. It features intimate and emotional videos showcasing the kids’ powerful stories of transformation in their own words while the page mirrors their journey from dark to light as the user moves upward.

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