Right-wing extremism is still a predominant problem in Germany. For 15 years, the small initiative EXIT-Deutschland has been successfully fighting against extremism by helping neo-Nazis who want to quit the far-right community. Yet, it receives too little attention and too few donations. For this reason, the organization must fight for its own existence every year. Many cities in Germany fight against right-wing extremism too: neo-Nazis regularly subvert their right for demonstrations and overrun them.

During their annual neo-Nazi march through the small town of Wunsiedel, we surprised the participating neo-Nazis and secretly turned their demonstration into something positive: a charity walk. For every meter the neo-Nazis walked, €10 went to EXIT-Deutschland. So we left the neo-Nazis with two options: either to sponsor their own dropout or to abandon the march through Wunsiedel for the first time in 20 years. Motivated by banners and bananas, the neo-Nazis went the full distance and raised €10,000 for EXIT-Deutschland to help their own members abandon the movement.

Thanks to the unusual idea and the integrated campaign, EXIT-Deutschland and the "Miracle of Wunsiedel” were celebrated in social and traditional media worldwide – with €0 media spend, and only €3,044 invested in the campaign elements. We reached more than 24 million German people who now know about the organization that is effectively tackling the problem of right-wing extremism. We also received an extra donation of more more than €13,000 through new fans of the small initiative. This campaign and the total of collected €23,000 guaranteed EXIT-Deutschland’s existence for another year and made the small initiative a worldwide on the spot expert for successful struggle against extremism.