A ‘boring’ man in his Toyota Highlander pulls over to help the owners of a broken down bus: The Muppets! They turn his life upside down, showing him all the little adventures he could be having. And they do it in a way that only the Muppets can.

Across all media there was a consistent style and tone that blended the both-familiar Toyota and Muppets style. At every touch point, the executions were bright, fun, colorful and exciting without becoming overwhelming.

Average time spent interacting with vehicle was 46% greater than benchmark iADs. Tap-through rate was also much higher than benchmarks.

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