Issue: Hyundai Motors, Grandeur needed a remarkable campaign to reveal it's all new 5th model Grandeur.Solution: We came up with a simple idea of how drivers could see and feel the car for the first time. A Test-Drive.We went to the movies to give unexpected consumers a totally surprising virtual test-drive experience in 4D. We also organized a real test drive event linked with a 4D test drive. At the end of the film a beautiful car designer hands out her business card embeded with a QR-code and an access code.Scanning this QR-Code led you to the mobile site, where you could apply for a 48 hour private test drive.

Result: 23,000 presale contracts and 350 people signed up for the 48hour test drive event. There was also media coverage in all of Korea's major outlets.

1. 4D Cinema (2010. 12. 20 ~ 2011. 1. 31)Aired in 10 4D Plex Cinemas and 70 3D Cinemas around Korea.2. Invitation Cards (2010. 12. 20 ~ 2011. 1. 31)The same invitation cards that appeared in the advertising were handed out to viewers.3. Online and Mobile Site (2010. 12. 20 ~ 2011. 2. 31)4D film full version, 4D film making, 48hour test-drive event.

The Grandeur 4D Advertising was a pre-launching campaign and during it we were able to conclude 23,000 pre sale contracts (which was 8,000 more contracts than Sonata, a mid-sedan from Hyundai Motors). 350 people signed up for the 48 hour test-drive event during the pre-launching period.