The amount of information on the internet is huge. No one has the time or the patience to read it all.If the user searches for any word in any website, the word searched will be highlighted on the page, making it possible for the user to interact with the word before entering the results page. The same occurs when the Ctrl + F shortcut is used.The mouse-over resource, used on the highlighted area, shows the product and the signature.We chose a few portals and blogs with a high level of access and stickiness to put a Google search inside them.The search of any user is tagged.After that, when accessing a partner site, the searched word appears highlighted in the content of the site.By moving the mouse, the highlighted part of the content shows the product (BIC Highlighter) and the signature.