Bic wanted to communicate, in a new and different way, to different purchase managers of the main national companies, the main characteristics of its Bic Fine product: a fine point ball pen, with an accurate writing point. This product is possible due to the great experience in innovation and the long history of the brand, which has allowed the company to develop something as perfect and simple as Bic Fine.

A demonstration of the product, a complete experience for the client (the fine trace is proofed, not explained), the brand image shown in the material election (low cost, recycled,) Everything done in a different way, simple and forceful. In addition, always with the history of Bic, an innovative brand, as a backup for its communication.

The mailing was done in April so we didn´t have results in the moment of sending the entry.