Cannes Lions
R/GA SYDNEY, Sydney / GOOGLE / 2017
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Description
Through the Dark tells the story of a father and his son’s battle with leukemia. The interactive film is told in two halves, the Dark and the Light, with matching imagery revealed by rotating your mobile. For example, black footsteps in white snow become white roots in black soil.
We see father and son in a series of situations, together and apart: walking through the snow, in hospital, under a streetlight, inside an MRI scanner, under the stars.
Reflecting the intense emotions that a battle with cancer can bring, powerful imagery features throughout.
A black wolf. Black crows. In one climactic scene, the son’s boat plummets into the Dark and he swirls underwater, until later swimming back towards the Light.
Father and son face danger and isolation, turmoil and calm, until finally walking side-by-side through the snow again. The son now takes his own path, leaving his father behind.
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