Cannes Lions

Himawari

INTERBRAND, Tokyo / KRACIE FOODS / 2016

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Supporting Images
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Overview

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Credits

Overview

Description

Its creative theme was "The other side of HIMAWARI." Rather than the standard image of a bright and healthy sunflower, we used mysterious and impactful graphics to suggest the potency and unexpected side of the plant oil.

Execution

The bottle design showing the sunflower’s strengthen, growing toward the sky, absorbing the water from the earth as well as the incomparable and impactful graphics established presence in stores and highly esteemed by logistics.

Outcome

Himawari has become an established brand in the market, and is sold in drugstores and GMS across Japan. It was awarded the best package design award by distributors.

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