Cannes Lions
INTERBRAND, Tokyo / KRACIE FOODS / 2016
Overview
Entries
Credits
Description
Its creative theme was "The other side of HIMAWARI." Rather than the standard image of a bright and healthy sunflower, we used mysterious and impactful graphics to suggest the potency and unexpected side of the plant oil.
Execution
The bottle design showing the sunflower’s strengthen, growing toward the sky, absorbing the water from the earth as well as the incomparable and impactful graphics established presence in stores and highly esteemed by logistics.
Outcome
Himawari has become an established brand in the market, and is sold in drugstores and GMS across Japan. It was awarded the best package design award by distributors.
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12 items