Cannes Lions

JUICY FRUIT

EVOLUTION BUREAU, San Francisco, Ca / WRIGLEY / 2012

Film

Overview

Entries

Credits

Overview

Execution

The Sweet Talk iPhone app lets people pick from one of ten sweet characters, place their phones over their mouths, and let some distinctively sweet phrases fly.

Outcome

To date, Sweet Talk has been downloaded over 2.3m times, with over 150m video views, and not a single dollar of paid media has been spent.

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