Excessively crying babies don’t just stop. Because the reason for the crying – colic – doesn’t just stop. Our task was to show parents that there is help: the special baby-nutrition HiPP Comfort. It eases excessive crying by easing colic.We show this impressively: a baby cries nonstop. In our spot and during the following commercials. After the second advert HiPP Comfort takes effect and eases the baby’s discomfort.The commercial emphasizes HiPP’s competence in baby-nutrition, strengthens the image as a reliable partner for parents and shows that HiPP Comfort helps with excessively crying babies.