Babies love being in mummy’s or daddy’s arms. As a result, parents have to do a lot with one hand, like paying with one hand, opening doors with one hand, etc. But there are some tasks which simply can’t be performed with one hand: like cooking, for example.

Being Germany’s No. 1 in baby food, HiPP knows this kind of problem like no other brand and therefore also helps like no other brand: with the HiPP Onehand-Cookbook. A cookbook with healthy and yummy recipes for parents, which, thanks to HiPP baby food as a basic ingredient, can be prepared with only one hand. This way, babies are always in their parents’ arms and mummy or daddy can have a delicious meal.

The Cookbook consists of 16 lovingly created and playfully illustrated recipes. The illustrations feature strong colours and bold yet harmonious shapes. They are a new interpretation of the design of the HiPP logo, which was developed during the 70s in New York by packaging design pioneer and founder of Industrial Designers Institute of America, Frank Gianninoto. In addition, we developed the unique Onehand-Cuttingboard, making it possible to complete tasks like cutting, peeling or opening the HiPP jars with only one hand. Besides, it serves to hold the recipe cards.

The Onehand-Cookbook was created as a limited-edition promotional item with only 500 pieces produced. It was sold via a cooperation with German premium cookware manufacturer WMF in 37 flagship stores and through the HiPP Baby Club, the HiPP community with more than 1.5 million members. The result: not only did we sell all 500 pieces within the first 2 weeks, we also turned parents themselves into a new consumer group for our HiPP jars, leading to many happy babies and even happier parents.