The TVC is seen through the hippo's view as he goes to every scene of crime, war or conflict, offering each of the involved parties some Hippo chips. Everybody happily obliges and takes a bite, and this is shown to resolve all issues. The voiceover goes on to say that the root cause of all evil in the world is hunger. "So please, don’t be hungry," it appeals. The song ‘Pyaar baat te chalo’ (Keep spreading the love) which doubles up as the background music, plays a pivotal role in helping the TVC communicate its message.

Hippo used Twitter to do something that it had never been expected to do before: To act as an inventory tracking interface. To get consumers to track stock by the hour and report to the Sales & Distribution teams. To do this, Hippo got his followers on Twitter to send him a tweet whenever they were unable to find Hippo packs at a store. A core cell was set up to collect and disburse this information to the respective sales teams who restocked the store within hours. Hippo also reciprocated with incentives and real-time stock replenishment updates on Twitter.

Tweets poured in from 45 cities across India. At zero cost, Hippo had 400 additional people helping with Sales & Distribution over Twitter – equivalent to almost 50% of the strength of its Sales & Distribution network itself. Sales rose by 76% in the first few months of its launch. The campaign even helped Hippo identify, gauge demand, and prioritise its high potential new markets.