Cannes Lions

History of Evolution

O POSITIVE, Santa Monica / HYUNDAI / 2022

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

With no shortage of commercials for electric cars on the air, it was important to the director that the humor be the thing that make this really stand out. In addition to designing enormous yet detailed sets to recreate multiple points in world history, the director made the most of Jason Bateman’s dry, understated delivery by placing him opposite completely believable characters, whether they were from 1821, 1321 or 2021 B.C. In short, the director made the visuals big but kept the performances small.

Similar Campaigns

12 items

She's Electric

INNOCEAN WORLDWIDE, Sydney

She's Electric

2023, HYUNDAI

(opens in a new tab)