Cannes Lions
O POSITIVE, Santa Monica / HYUNDAI / 2022
Overview
Entries
Credits
Execution
With no shortage of commercials for electric cars on the air, it was important to the director that the humor be the thing that make this really stand out. In addition to designing enormous yet detailed sets to recreate multiple points in world history, the director made the most of Jason Bateman’s dry, understated delivery by placing him opposite completely believable characters, whether they were from 1821, 1321 or 2021 B.C. In short, the director made the visuals big but kept the performances small.
Similar Campaigns
12 items