Spikes Asia

History of the Internet

BIRDMAN, Tokyo / YAHOO / 2018

Presentation Image
Demo Film

Overview

Entries

Credits

Overview

Background

Yahoo! JAPAN, an internet service website with over 71.2 billion monthly accesses, prides itself on continued innovation and providing the “!” experience. As Japan's Internet’s history much aligns itself to that of Yahoo! JAPAN’s, a special website was created over the course of one year to showcase the history of the Internet in an visually intriguing manner.

Execution

The statue was designed keeping in mind the constraints of 3D models able to be supported on a website. As a result, a fresh look was designed using low-polygon models. The neutral texture selected creates a natural feel, but the website itself is filled with so much content that it walks on the absolute limit of a website, therefore creating a new experience rich website that is not usually seen in websites using 3D models. Users can climb up and down the tower and spin it around, allowing all 360 degrees to be viewed. Each model can be clicked on to show details of that event as well as shared on social media. The logo was designed using ancient pillars as a motif.

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