Cannes Lions

History of the Internet

YAHOO JAPAN CORPORATION, Tokyo / YAHOO / 2016

Presentation Image

Overview

Entries

Credits

Overview

Description

To express our gratitude to the Internet, we created one visual that condensed the history.

Execution

The site was established on April 1, 2016. The site was shared more than 3,500 times in 12 hours. Users looked for the services they used in the old days.

Outcome

Over 9,000 shares, 2,100 retweets, 1,450,000 page views.

Celebrities retweeted the site, such as Takafumi Horie and Ryo Morikawa.

Companies such as Evernote made a favorable tweet on their official account.

It successfully involved other Internet companies and celebrities.

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