Challenge: help raise Hitachi brand awareness by extending global print campaign to the online space.Solution: create two distinct banner campaigns (one that animates the actual print ads, another that builds upon their core message), plus an interactive microsite where visitors can dive deeper into the Hitachi stories most relevant to their business.

Goal: 20% increase in unaided brand awareness.

Results: 489,000 hits - 76% increase in unaided brand awareness.