Cannes Lions

HITACHI INSPIRE THE NEXT

DENTSU Y&R, Tokyo / HITACHI / 2010

Film

Overview

Entries

Credits

Overview

Description

Translation of NA : "A world of harmony and splendor. Hitachi, We're making it happen."Cultural reference : Green animal in this film is “Baku” (Japanese name of tapir). In Asia, Baku is known as an mythical animal that “eats people’s bad dream” in the classic work entitled “Mountains and Rivers”. In this ad, Baku eats contemporary bad dreams, pollution, and finally develop “The world of harmony”. The circle shape of hugging 2 Baku is a symbol of harmony (in China, this icon is well known as a symbol of yin-yang which is a thought of “harmony”)

Similar Campaigns

12 items

Survival Feet

THJNK, Zürich

Survival Feet

2024, OCHSNER SPORT

(opens in a new tab)