To convey a message to people, we chose the worlds greatest personalities that no brand would ever think of using. We used, as our spokespeople, the unlikely, the unthinkable: dictators such as Hitler, Kim Jong Il and Saddam Hussein.

However, all the content from the speech delivered on the voices of these tyrants was not generated by them, but by real people on social networks. We used fake tyrants to show how dangerous hate messages remain being spread around the world nowadays.