Cannes Lions
ARC WORLDWIDE, Kuala Lumpur / WOMEN'S AID ORGANISATION / 2007
Overview
Entries
Credits
Outcome
The campaign was a huge success. It drew enormous curiosity from the public which turned into strong support boasting a response rate of 58% through petitions. It also generated massive publicity for WAO and contributed to their efforts to acquire the much-needed support from the government.
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