Cannes Lions
TAIVAS, Helsinki / RED CROSS / 2009
Overview
Entries
Credits
Description
Remind travelling people to wear a condom, if and when they are about to have sex on their journey.
Execution
We needed to stand out from the information overload at airports and other travel terminals. And to do so without preaching.
Outcome
We ran out of condoms way too early! And by the success of the poster campaign, our client received 50% more money from the government for up coming campaigns than last year.
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