Cannes Lions

HIV FOUNDATION

TAIVAS, Helsinki / RED CROSS / 2009

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Overview

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Credits

OVERVIEW

Description

Remind travelling people to wear a condom, if and when they are about to have sex on their journey.

Execution

We needed to stand out from the information overload at airports and other travel terminals. And to do so without preaching.

Outcome

We ran out of condoms way too early! And by the success of the poster campaign, our client received 50% more money from the government for up coming campaigns than last year.

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