We established new type of hypocrisy aimed against people with HIV. We called it hivocrisy and provoked national debate, which led to treating people’s fears surrounding HIV.

As a part of on going “Hivocrisy. Cure it” campaign on December the 1st 2015 we create a small event in one cafe. We put a shelf with one cup – which was used by Hiv positive person. Anyone can approach and use the cup as an act of solidarity and proof that they are cured from hivocrisy. The micro event was picked up by influencers and celebrieties, and the same day top TV stations where covering our event and showing the cup. On air the host of the show was drinking from the cup after Kasia, who is HIV positive.

Hivocrisy and how difficult is to comeback to society for HIV positive people became the dominating theme during World AIDS Day on December 1st 2015.

Finally, the cups went on sale with proceeds supporting HIV charities.

- Campaign was supported by 240 public places like restaurants/bars/ schools

- 15 million people heard about problem of hivocrisy in media

- With no media budget (0 Euro spend on media) thanks to our non-standard approach we earn 300000 Euro worth media coverage.

- 80 people called foundation looking for advice on hivocrisy related problems.