Objectives: Our goal was to build awareness and generate some buzz about the new site ww.tsnmax.ca a site positioned as the ultimate destination for hockey fanatics and poolies. If you can’t get enough hockey, then tsnmax.ca is where you should be. Solution: To reinforce the insight that our target can never get enough hockey, we created an interactive Flash banner featuring a life-like air hockey game. Users can play against the computer and test their reflexes. This “brand engagement activity” helped increase the awareness and registrations of this new franchise of TSN.