Queen Elizabeth II is indisputably one the greatest monarch to ever reigned England. In order to become who she is today, many things in her life had to be sacrificed including the most important of all -her personal identity.

To promote “The Crown” Netflix’s original series in Thailand, this 5-day campaign “Sacrifice For The Crown” was created with aims to generate mesmerising social sensations and buzzes towards the series.

For a campaign that only lasted five days, the first phrase of it involves the launching of the campaign VDO on Netflix Thailand’s Facebook page. The objectives are to reflect how important our Facebook identities are then challenge the audience to sacrifice it for a royal trip to England.

After that, the participants have to pledge to delete their Facebook accounts by changing their profile picture using “Sacrifice For The Crown” template. A winner is then selected to experience the England’s royal life while her online identity is forever sacrificed.