Marketing today is not about one-way communication, brands need to tailor their interactions with consumers and engage meaningfully with consumers. We need to make use and make sense of big data in order to win the hearts of consumers.

We found out that not only are Hoegaarden drinkers social creatures<80% of posts feature groups/friends>; But in particular, they are master "selfie" takers

<30 % posts are selfies>When taking selfies, they especially like to use filters that make their faces look smaller, we realized that our Hoegaarden hex glass is the perfect filter! Through smart use of data, we're able to enhance our Hoegaarden hex glass ritual and attract millions of new users to the brand.

Using the latest in image recognition technology,we analyzed millions of social images to dive deep into the social lives of Hoegaarden users. With the help of AI machine learning, we were able to draw useful insights from mass data.

The #SmallFaceChallenge proved that big data is not just about analyzing numbers, but more about finding insight and help connecting people.

Hoegaarden buzz and on-line assets achieved more than 9 million impressions

Ecommerce sales volume grew by 65% during campaign period Oct19 to Dec19

On-trade volume grew by 30% during campaign period Oct19 to Dec19