The Dell End of Re-gifting Holiday Promotion was successful in leading consumers to spend time with the Dell brand and make repeat visits to the site. The promotion led to more than 500,000 registrants and in the month of November, users spent about 12 minutes on the promotion site and visited twice. Redemption rates of offer codes from the stocking game were 28.8 percent and 32,029 offer codes were sent via SMS in first four weeks of promotion. We will be sending another link without ePrize in it shortly for judging.