Cannes Lions
WUNDERMAN, New York / WUNDERMAN / 2009
Overview
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Credits
Execution
Execution:Clients started by choosing from four popular commercial genres: Celebrity endorsement, pharmaceutical ad, blind taste test, or testimonial. Each spot was pre-scripted and shot on video, using real actors dressed in cardboard robot costumes.
Next, clients entered information about their company. We used text-to-speech technology to incorporate this information into the script. Whatever our clients typed, the robots said.
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