Cannes Lions
MCGARRYBOWEN, Chicago / KRAFT / 2015
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The holidays are a season of joy and giving. In our film, the 80s come back to life as Kool-Aid Man brings a fun, unexpected new spin to a range of classic holiday tunes. As samples of the tracks play, we realize the limited range of Kool-Aid Man’s pitch and vocabulary result in hilariously redundant but identifiable tracks. In full satire, Kool-Aid offers fans the exclusive opportunity to own their own copy of a complete Kool-Aid Man’s holiday hits album. All they have to do is pick up the phone and make several easy payments.
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