Marmart launched to promote Marmite's new 'Squeezy Me' bottle. The campaign encouraged kids to draw on toast with their squeezy bottle, take a picture and upload it to the Marmart site for inclusion in the site's gallery (www.marmart.co.uk). The campaign culminated in an exhibition of celebrity created Marmart at The Air Gallery, London.The expandable online ad we created features an interactive tool that allows people to draw with a Marmite Squeeze Me bottle, and then email the image to a friend. The friend is then directed to a site where they can view the image and go on to create some Marmart of their own.