After a global search in October 2014, Jack Daniel's found 3 sets of drinkers to reconnect - a sister and brother living in Sydney and Vancouver respectively, parents from Melbourne whose son has been living in Oslo for 12 years and a couple of besties in Broome and Berlin who hadn't seen each other for 4 years.

Those who were overseas were then beamed into a Sydney bar through cutting edge holographic technology to chat with their loved ones.

Following this, the holograms switched off and the people suddenly appeared in the flesh in the bar to reunite with their family members and friends.

Stage 1- We released a teaser shout-out film on our Facebook page, asking fans to be part of a world first Holographic Video Calling experience, Jack's Holiday holograms. A shortlist of 10 entrants from across Australia were then chosen.

Stage 2- We contacted the nominated people living abroad to confirm their suitability, availability and willingness. 3 winners were chosen.

Stage 3- The overseas winners were flown to Australia in secret, and installed in the secret room next door to our bar/hologram setup. After several minutes of conversation, the participant left the secret room to surprise their loved ones.

As the campaign broke a few months ago, results are only provisional at this stage, but it is already being hailed as highly successful.

To date the campaign has received 341,768 views on Youtube and Facebook. This makes it

the most successful video campaign Jack Daniel’s Australia has ever had, with the campaign also achieving a greater level of engagement (through shares) than any

other piece of content they have released.

The campaign also achieved worldwide media attention attracting $396,000 in earned media so far)

Technology is amazing but as far as Jack’s are concerned, people are better every time.