With the Olympics happening, all eyes will be on athletes around the world. So, to leverage the gravitas around sports, we created an ode to music fans and celebrated them for being as great as Olympic level athletes.

Budweiser realized something quite interesting on how fans behave in festivals: they are built out of dedication and resilience. They endure endless lines and torrential rains. They dance for days and scream until they lose their voices. Running to the front row, hurdling the mud, high jumping the beat. If sports competitions have professional athletes, music festivals have their own kind of high energy performers: the music fans. Festival fans endure an award-winning performance. Budweiser will celebrate fans' passion and devotion to music festivals. Because, for Budweiser, music festival fans are as great as elite athletes.