Using a stunt in the form of “the disastrous marriage proposal at the football match between Cercle Brugge and Standard”, a viral campaign was launched with the aim of generating free publicity for Knokke-Heist. This orchestrated stunt created more than 1.5 million hits on YouTube. as well as a big buzz on blogs and social media. Once the ball was rolling, a press release was sent out to announce the Valentine@Knokke-Heist event, the “place to be for a successful marriage proposal”. The release was published extensively by the media.

Compared to last year, 22% more people visited Knokke-Heist at St Valentine’s weekend.And last but not least, Knokke-Heist will always have a special place in the hearts of almost 5,000 lovers.For some of them, Knokke-Heist will be absolutely unforgettable, because that famous “KISS TO REMEMBER” led to a marriage proposal…