Our FTC Holiday Widget gave consumers the opportunity to gloat about their upcoming travel from the moment they downloaded it onto their social network profile.

From there, it could be personalized with essential gloating information: the holiday destination, resort weather feed, countdown clock and various customizable templates including faux consumer reviews. While traveling, users could upload comments and photos from PC/mobile to maximize gloating potential.

The widget was available on MySpace, Facebook, Orkut, Bebo, Tagged, Blogger, Live Spaces and iGoogle and seeded in social networks/widget galleries, display ads on online travel booking and “humor” sites and through paid search.

We’ve started a Holiday Gloating craze! Sitting pride-of-place on social network homepages let consumers have fun and allowed FTC high visibility with the target. Since launching mid-September (not the best time for holidays) the widget uptake has been hugely successful. After being live for six weeks it achieved: • 13,800 widget downloads and growing (Facebook’s 2nd most downloaded application in October) • 21% of FTC customers have downloaded the widget • 8% increase in traffic • The incremental revenue generated covered the cost of all the media, production and associated costs by week 10….from them on its pure profit!