Cannes Lions

The Chase

KBS ALBION, London / THOMAS COOK / 2018

Film

Overview

Entries

Credits

Overview

Description

In ‘The Chase’, a teenage couple chase through a week-long holiday romance to remind us that holidays are an opportunity to re-live being young and in love.

At its simplest level, this is a love story with a singlular purpose - to remind people that Thomas Cook truly 'get' people.

But it has two other, more subtle messages. First, this film reminds people that when Thomas Cook take all the hassles out of going on holiday, all that’s left for you to do, is fall in love. And second, by focussing on the quality of the film and measured way in which Thomas Cook’s own branded Sunprime resort is shown, we help customers see the Thomas Cook brand in a new light.

'The Chase' has been broadcast across Europe.

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