Cannes Lions
BLUE HIVE, Buenos Aires / FORD / 2014
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We see 2 Fords Fiesta in the middle of the desert, they are going towards each other. They meet and stop. Their drivers step out, one is a man, the other a women. Suddenly a dream house appears, is where they are supposed to live happily ever after. The man and the woman start kissing as they enter the house. As the commercial continues they never stop kissing, trashing the house down while doing so. Finally the house ends so damaged that, once the couple is outside, a lamp falls down and stars a fire. They kiss each other one more time, they enter to their cars and they drive away in different directions. We see the house burst into flames.
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